Tell us a little bit about yourself and your entrepreneurial journey.
I am a wife, mom, philanthropist, and entrepreneur. I absolutely adore children. I am the CEO and Founder of My Good Nanny. My Good Nanny is the leading site dedicated to connecting diverse babysitters and nannies with loving families.
What did you do before launching your own business?
I have an incredible financial services background. Once I became a Mom, my focus changed and my priorities shifted to wanting to have more financial freedom and ownership of my time. There is no corporate job that will let you do that, so I created my own path and founded My Good Nanny in 2005.
How did you fund your business?
I funded my business through personal savings. I have always been very good with money so I was able to invest and reinvest the profits back into my business and it has been very successful path for me.
How many hours do you work a week and how much is spent is your home office?
I work all the time. I am a certified workaholic. I am always thinking about My Good Nanny and how it could be better and reach a larger market.
How would you rate your success?
I am very critical of myself and my accomplishments. I prefer hearing from our customers in terms of rating our success. If our customers say we are a wonderful company than I am happy. I love talking to customers, understanding what makes them happy or sad when it comes to finding reliable childcare. I love customer feedback and really take it to heart. I want families to be successful when it comes to hiring and finding a good babysitter or nanny.
What has been your biggest business struggle as an entrepreneur?
National marketing for My Good Nanny. We have grown via word of mouth which is great, but we could do wonders if we were on a national scale. Investing in the right marketing strategy has always been a challenge for me because I don’t have excess funds lying around. Marketing is our big focus for 2012 & 2013. I have an upcoming book coming out called, 50 Parent Commandments. It is a very insightful book that will help families, the 50 Parent Commandments will be out later this year.
What advice would you give to a new entrepreneur?
Trust God. Trust Yourself.
How do you manage all of your personal and business activities?
I live by my calendar and written action lists. I make daily action lists. I call them action list because they involve me taking action to get the item on my list accomplished. In addition, I believe in saying No. Last year, I was pulled several ways and felt really burnt out. I resigned from a couple of personal and business committees. My health was in disarray and I really had to pull back. I feel great. Learning to No has really helped me focus on my top priorities.
Connect with Tosi Ufodike and My Good Nanny…