Twitter Parties are something that a lot of Twitter users are not familiar with, yet, once they attend one they are instantly hooked and want to host their own. However, this is also when problems occur because they have no clue as to where to start.
This article here will go over the basic things that you will need to know in order to ensure that your Twitter party is a success.
What is the Goal?
Before you start planning your Twitter party, you need to determine what the goal is of the party.
- Is it to raise awareness for a cause or a brand?
- Is it to get people involved in a niche-specific conversation?
- Is it to build a community of like-minded people?
Once you determine the goal of the party, you can start the initial planning phase of who you should invite, the topic, the hashtag for the event, when it will be, and what time of day.
Here is an exmaple of a Twitter Party Holly’s hosted.
1. Have a Unique Theme
Having a unique theme is something that is important. Think about what drove you to attend your first Twitter party. Many people have Twitter parties that take place every week at certain times, so you’ll have to do some research and see what themes and topics are resonating with people.
You can even ask your followers what type of Twitter party they’ve been looking for if you have that sort of connection. A unique theme can bring you a variety of people following you that you could have never acquired on your own. To get an idea of the different types of Twitter parties, check out this list from Mommy Talk Show.
2. Create Your Twitter Party Script
To ensure that your Twitter Party runs smoothly, it’s imperative that you create a script for the event. This script should include your pre-promotion tweets, introduction tweets, Twitter handles of the main participants, the hashtag the group needs to follow, as well as all of your question and response tweets, and the times that they’re scheduled to go live. Having a script prepared in advance will allow you to easily respond to new tweets during the live chat while keeping the conversation flowing. Using a social media scheduler like Hootsuite or SocialBee can be extremely helpful.
3. Promote It
You would be surprised at how many people have no clue what a Twitter party is. So, simply posting it on the calendar is not going to get the job done. Instead, you will want to make sure that you are actively promoting the party yourself in advance to have everybody well before the event, as well as the day of the event. To begin with, you may want to write a blog post about it and then send it out in your newsletter. Next, you will want to make sure that you have it going through your social media streams so your followers, connections, and friends can be aware of what you have cooking up your sleeve.
4. Giveaway Prizes
When you begin thinking about having a Twitter party one of the first things that you should start planning are the prizes. Obviously, you can have a Twitter party without prizes, but when prizes are involved – especially good ones – you will have a larger audience present. Some popular prizes would be gift cards to different only retailers such as Amazon due to the fact that the winner will have the option of choosing something they really want instead of winning a prize that they will never use. If you’re working with a brand, see if they will supply a few prizes to giveaway during the chat.
5. Measure Your Results
Once the Twitter party is over, you’ll want to track your results and report back to the brand if it’s sponsored party. Things to measure may be new Twitter followers, newsletter sign-ups, designated hashtag reach, and so on.
Having a Twitter party is something that can be very fun and rewarding for both you and the attendants. If it is planned the right way there is no way that it is not going to be a success. Just keep in mind the pointers that you have been introduced to today.
Originally published April 13, 2021. Content updated on October 15, 2019.
Victoria Heckstall is a social media expert who writes about a lot of topics such as low-calorie food.