Stella & Dot – A Home-Based Business for Style Enthusiasts
By Holly Reisem Hanna
Recently, I wrote an article on the Best Products to Sell From Home, and since writing this article, I’ve had numerous emails and comments on why I didn’t include individual companies on the list.
The first reason is there are thousands of direct sales companies — so it’s impossible for me to include every single one. Secondly, I chose brands that piqued my interest, so the list tends to be a little heavy on the fashion and style niche, but this is where my passion lies. Third, some direct sales companies are just plain better than others. It could be that they use better quality ingredients or products, or that they’re stronger at marketing and team training.
All of this aside, if you want to work from home and be your own boss, the direct sales industry is something to consider. The startup fees are minimal; there are a TON of niches to choose from, you’re given extensive training, and your earning potential is unlimited.
So, I wanted to tell you about one of the direct sales companies that I’ve considered joining myself, and that’s stella & dot.
I first learned of stella & dot eight years ago. A friend of a friend had just started selling it and wanted to let me know so, that I could include it in my research for my website I was going to launch. I took a look and immediately fell in love with the jewelry!
Fast forward a couple of years, after I had already launched The Work at Home Woman. I was connecting with lots of women both locally and nationally. It was at this time that I met Tracy Bennett, a stella & dot Stylist. She reached out to me and asked if I’d be interested in hosting a show for her. I usually don’t agree to this sort of thing, especially for individuals that I don’t know very well, but I wanted to help a fellow mompreneur, and I love stella & dot’s products — so I decided to host a trunk show for her.
Everyone at the party loved the jewelry, even my mom, who typically doesn’t splurge on fashion accessories. It was after this party that I started looking more in depth into the stella & dot business opportunity.
stella & dot is a direct sales company that sells boutique-style jewelry, bags, gifts, and accessories exclusively through in-home Trunk Shows by Independent Stylists. The one of a kind collections are designed by New York designers and have been featured in Gossip Girl, In Style, and Lucky Magazine as well as on the wrists and necklines of today’s hottest celebrities.
The stella & dot business opportunity.
Individuals can start a stella & dot business by purchasing a starter kit for $199, which includes $350 in jewelry samples of their choice, professional business supplies such as look books, order forms, training manual, and more. Additional jewelry samples can be purchased at 50% off. The average Stylist spends about $800 upfront to start her business and receives extensive training.
The average trunk show is just over $1,000 in sales, earning the Stylist between $250 to $300 for a 90-minute party.
Stylists make up to 35% in commissions on core products, plus they can earn free business supplies and additional jewelry samples each month. If you choose to build a team, you can receive up to 18% on your team’s sales. The stella & dot opportunity can be a fun side gig, or it can evolve into a full-fledged six-figure business. Stylists can also earn incentive trips, prizes, free jewelry, and more.
It’s also worth noting that stella & dot is a member of the Direct Selling Association, which means they’re committed to the highest ethical business standards set forth by the direct selling industry.
Here’s Jessica Herrin, CEO and Founder of stella & dot to tell you more:
So what are my thoughts on stella & dot?
I’m already a fan and purchaser of the products, but what I like about this company is the extensive training and community that they offer their Stylists. Another aspect I like is, it seems like it would be easy to sell in everyday life – meaning that you simply wear the jewelry out and about, and when someone asks about it, you give them your business card. If I didn’t already have a career that I love, this is one opportunity I’d consider joining.
If you would like more information on this home-based business opportunity, please see stella & dot’s website.
This post includes affiliate links. Please be aware that we only promote advertising from companies that we feel we can legitimately recommend to our readers. See our disclosure policy for further information.