Judy Winslow had an awkward adolescence. She was misunderstood and often didn’t fit in. It was something she wanted to ‘fix’ for years. But at a point, she realized something amazing. Those of us who don’t fit in have something to celebrate because we have the opportunity to create something truly original. She realized that standing out is a very good thing. Judy's belief is that Being Unforgettable is simply who we each are, and that is what we bring to our business as well.
Find out how Judy Winslow was able to take this philosophy and turn it into a successful business.
Tell us a little bit about Unforgettable Brands and how you got started.
I’ve been involved in branding and marketing my whole career. My business has a whole philosophy behind it, all about discovering where and how you ‘shine your light.' But what I noticed is that it’s also about Being Unforgettable, and I have some programming around that topic. We all want to be seen, heard, remembered, and therefore unforgettable, and isn’t that the power of a great brand? So now I teach, coach, consult, and also speak, write and conduct workshops. I also do creative work for a few select clients.
What did you do before launching Unforgettable Brands?
My professional life began as a graphic designer with an emphasis on identity work. That means focusing on logos and then collateral, which is what they call anything that supports the sales process. From there I got into marketing strategy because I could see that clients weren’t getting the most of their marketing budgets. Many years later I found coaching, and when I attended coaching school, I realized it tied together with the processes of authentic marketing with evolving and growing as a person. It’s pretty hard to grow a business without growing yourself.
How many hours do you work a week and how much is spent in your home office?
Most of my work is done from home, or I should say, virtually. I can work pretty much from anywhere as long as there are a phone and a computer connection. I work quite a bit, I’m actually typing this on Sunday night, but I love my work (and I’m working on cutting back).
How did you fund your business?
Well, my first business was started with $500.00 (that was in 1985), but this present business was started by working three jobs after I’d moved to Florida, and then eventually cutting back until I could afford to work for ‘myself.' I put that in quotes, because we all need clientele, and really don’t we work for our clients?
How would you rate your success from 0 – 10?
It’s coming along. My success is an eight so far but in terms of how far I have to go … well, then it’s three.
How do you manage all of your personal and business activities?
I’m not sure I do! But I’m getting there, and building my team has a big impact on that. You can’t grow your business without support in many forms.
What has been your biggest business struggle?
So far, it’s been letting go. Many who have entrepreneurial traits are also control freaks, and I’m no exception. Again, the business can’t grow if I do it all. A team is essential to success.
What are your three favorite websites or blogs?
- I’m a big fan of www.WickedlyChic.com. I think Liz is awesome.
- I think www.thecreativejunkie.com is written in a great voice,
- And of course, I like my blog, because it’s a quirky take on marketing.
What advice would you give to a new entrepreneur?
Don’t give up! Stay in trust and faith, and create a clear marketing plan first. Your business plan will roll out of it, and the confidence and clarity it will provide are priceless.
Thanks to Judy Winslow for sharing her story!
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