Twitter Tools to Help Your Home-Based Business
Twitter… you’ve probably seen that cute little blue bird tweeting on the latest cell phone commercials. Or maybe you’ve heard about it in the most recent news clip or media segment; but what is Twitter and how can it help you promote your home-based business?
With over 6 million active users, Twitter is a social network that allows you to post brief (140 characters) reports on what you’re doing and thinking. With celebrities like Oprah and Ashton Kutcher gracing its ranks, it’s no wonder why Twitter is one of the fastest growing social networks on the web.
Like other social networks, Twitter can be a powerful business tool by easily keeping people connected and expanding a company’s reach. But Twitter has a unique feature in that it tracks current trends and keeps people connected in real time values.
So, specifically how do you start using Twitter to promote your home-based business? Start by following people in your target audience, and other business minded people who you can learn from – there is a good chance that these people will follow you back.
Post tweets frequently about your business’s new blog post, current events, promotions, sales, articles, noteworthy topics in your niche and any other subject that your followers can gain value from. Remember: nobody like spam so be cognizant of the tweets you send out.
Now that you’re sold on the fact that Twitter can help you grow and promote your home-based business, here are some free Twitter tools to help you manage your account:
Tweet Later – is a fantastic Twitter productivity tool that can help busy moms, entrepreneurs and work at home women keep on task. It allows users to schedule tweets, send automated messages to new followers, and can automatically follow or un-follow people that do the like.
Back Tweets – is a Twitter tool that allows users to search for tweets that contain their business’s URL. Type in your website’s URL and you can see all the tweets that were sent out by yourself and others that contain a link to your website or blog. Remember Twitter is about establishing relationships – so don’t forget to thank the fellow user who sent out a tweet about your site.
Bit.Ly – Since Twitter is a micro-blogging social network, there are going to be times that you will need to shorten your URL to fit in the 140 characters allowed. Bit.Ly not only shortens your URL’s but it also tracks how many hits each one receives.
TweetDeck – As soon as you have a substantial amount of Twitter followers you will want to stay organized by using TweetDeck. This tool allows you to group tweets, users, trends and topics as well as update your Twitter and Facebook account.
Do you tweet? Join The Work at Home Woman on Twitter.
Do you have a favorite Twitter tool? How about a question or comment about Twitter, feel free to drop us a note below.
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