Blogging can be an effective way to market your business skills and expertise, specifically by appealing to those within your target market or your ideal audience.
The art of finding that connection between you and your ideal clients using your blog requires a certain type of marketing skills. At the same time, because you’re running a blog that you yourself write, these marketing skills should be threaded with sincerity, that shows your potential customers that you strive to help them.
Your blog is the storefront for your business
As a freelancer, I consider my blog as the storefront for my writing services. While I acquired my copywriting skills through practice and coaching, all my writing skills come together on my blog, which functions like a magazine, a journal, and even a portfolio, all at the same time.
I am always looking for ways to perfect my writing skills so that I can connect with those ideal clients, whom I can serve to the best of my abilities. Part of this skill set is blogging authentically, in a way that helps me connect with potential clients, through writing. I’d like to share with you some tips on how to blog authentically so that your ideal clients will connect with you through your writing.
1. Write to your ideal clients.
Write for the potential clientele that you want to attract. On my blog, for instance, my target audience consists of working moms, particularly moms who want to work-at-home, homemakers, and mom entrepreneurs. And so, I write about the challenges of working at home, or how to work-from-home while keeping a beautiful home.
Whatever your niche, always write for the people you want to provide specific services for. Do in-depth research about these people, which means investigating their businesses, knowing what challenges they are facing, and knowing what they need help with. Use these as topic bases for when you write your blog.
2. Provide practical yet inspiring, valuable content.
There’s a reason why motivational authors and businessmen like Robert Kiyosaki are widely successful. That’s because they’ve appealed to people using a winning combination of expertise AND inspiration. When you inspire people —such as your potential clients— you convert them to believe in what you can do for them.
When you blog, encourage your readers by empathizing with them. Motivate them and let them converse with you, whether it's through blog comments, or when they email you. When you appeal to their emotions, let your blog posts ultimately communicate how you can specifically help them, and how they can be empowered by working with you.
3. Seek potential clients out, beyond the blog.
I personally take my blogging very seriously. Not only is my blog a way for me to express my views, but it’s also a hub for me to connect with other women, mompreneurs and fellow mom bloggers. I use my Facebook and Twitter accounts to meet these women, sometimes even brands, online. When I do, I ultimately lead them to my home base: My blog. This is because my blog shows potential clients who I am in my element, and the value I have to offer them.
4. Just be YOU.
Stay true to who you are, whether on the blog or in your life offline. If you’re meeting clients face-to-face as a result of them contacting you because they liked your blog and what you have to offer, then be authentically helpful and concerned about their success.
Are you connecting with your ideal clients through your blog? What challenges are you facing in this area, when it comes to writing for your readers and potential clientele? Perhaps we can talk about in the comments below.