If you’re internet savvy, self-motivated, and searching for a flexible work-from-home job, becoming a search engine evaluator could be an excellent opportunity for you. You don’t need any special equipment, and there’s no speaking on the phone. All you need to get started is a computer and fast internet access. Some projects can even be done with just a smartphone.
Remember, though, that the work-from-home world is highly competitive, so be prepared for extensive training and testing, plus you’ll also need to have sound knowledge of current events, popular culture, places, and people.
If you think you have what it takes, let’s explore what a search engine evaluator does, how to find a job, how much it pays, and the pros and cons of this industry.
What Does a Search Engine Evaluator Do?
A search engine evaluator evaluates websites and webpages (and sometimes ads) and rates them according to the guidelines given by Google or Microsoft, to ensure users find helpful information on any given topic.
Do a quick internet search for something, and see what the results are. Are they relevant? Can you find exactly what you’re looking for? A lot of time and effort goes into creating algorithms, which is what gives you those results, but Google doesn’t always get it right. Robots aren’t always good at interpreting what you’re looking for, especially if it’s a string of unrelated words, rather than questions. That’s where a search engine evaluator comes into it.
What are the Requirements to Become a Search Engine Evaluator?
Google contracts companies to perform search engine evaluation, and those companies then hire you as an independent agent. Three major companies that hire search engine evaluators are Raterlabs (US only), Appen (worldwide), and Lionbridge (worldwide). You don’t need to have experience or a college degree, but there are several testing stages to get through first and a lot of guidelines to follow. You will need to put the work in initially, but once you learn the procedures and get your foot in the door with one of the companies, you can have a fun and flexible ongoing job for years to come.
Search engine evaluators are heavy internet users. They’re comfortable using web browsers, active on social media, understand the subtleties of language, speak the native language fluently, and are familiar with current events of the country they live in, as well as sports, culture, people, history, places, and news.
How Much do Search Engine Evaluators get Paid?
The hours available and the hourly rate depends on the project and the company. Sometimes the need is immediate or large, so set your availability on your profile and check in regularly to snag any jobs quickly. You may have a minimum number of set hours or a limit to the hours and weekly projects you can work on. The pay varies between $9-$13 per hour, depending on where you live and the company for which you work. You can work part-time or full-time, so it suits introverts, stay-at-home parents, college students, or those looking to supplement their income.
What are the Pros and Cons of Being a Search Engine Evaluator?
- The schedule and workload are flexible.
- You’re your own boss.
- No technical expertise is necessary.
- The pay is decent for this type of online work.
- No software or special equipment is necessary.
- You don't need a college degree.
- No phone work is required.
- Work hours can be limited.
- The work is project-based, so there may be waiting between projects.
- Some company contracts won’t allow you to work for other companies.
- You won’t have guaranteed hours.
- As an independent contractor, you will be responsible for your taxes.
- Projects can end unexpectedly and without notice.
So, is This a Good Work-From-Home Job or Not?
Now that you know what a search engine evaluator does, what you need to get started, how much it pays, and you’ve weighed up the pros and cons of the industry—what do you think? Are you willing to give it a shot?
If you’re looking for some extra income, lots of flexibility, no start-up costs, and minimal prerequisites, then this job opportunity could be perfect for you. To make it work, you just need to put some plans in place for the downtime between projects or if contracts suddenly end, perhaps with another flexible work-from-home job. That’s the beauty of working from home: You can have more than one income stream to fit in with your needs and lifestyle!
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Kara Wilson is a magazine editor, freelance writer, and a work-at-home Australian mama to two young children. You can find a variety of her articles in publications worldwide, but her favorite topic is parenting. She has almost 20 years of professional experience in early childhood, holds a degree in Psychology, is a trained sleep specialist, and has completed a plethora of courses and workshops surrounding early childhood development and health. Aside from her family and writing, her other biggest loves are cooking, nutrition, traveling, and of course, reading. You can check out her portfolio at Kara-Wilson.com, read her tips for raising adventurous eaters on Instagram at Little Foodie Guide, or join her closed Facebook support group for mamas called Solids and Sleep.