By Jessica Burde
“You need a newsletter.” Every site that talks about online businesses has this advice. A newsletter is one of the backbones of an online business. Everyone wants you to sign up for their newsletter.
Why? Newsletters are the best way to make sales.
If you don’t know how to start an online newsletter (also known as email marketing) or aren’t sure why you need one, read on. We’re going to review five of the best free email marketing services. These services will help you build a subscriber list, design your email marketing campaign, and send your newsletters — without getting caught in spam filters. After we go over the five best free email marketing services, I’ll explain why you need to start using one.
The Five Best Free Email Marketing Services:
One of the best free email marketing plans I’ve found! SendInBlue offers 9,000 free emails per month — which include access to their email template library, unlimited contacts, and mobile-friendly designs. However, due to the nature of this plan there are daily sending limits and the SendInBlue logo is visible on all emails. Need a more robust plan? Their micro plan gives users 40,000 email per month and only costs $7.37 monthly.
Their free plan includes 2,000 subscribers and up to 12,000 emails a month. MailChimp offers both email templates and the ability to create your own emails from scratch. Save emails you create as a new template to use in the future. Other features include a what you see, is what you get (WYSIWYG) editor, subscriber profiles, third party integrations, analytics, sending plain text emails, and more. MailChimp is the standard for a reason. It is simple to use and gives the basic features you need to manage and grow your subscriber list.
Has a free plan that includes 2,500 subscribers and up to 12,500 emails. The free plan includes a variety of useful features including image hosting (limit of 25 images), reporting and tracking, Google analytics, a third party integrations and a WYSIWYG editor. Upgrading to the paid services allows you to customize your email’s HTML, send plain text emails, and set up drip campaigns. MadMimi is ideal for home business owners new to email marketing.
Has a free plan that includes 2,500 subscribers. It offers all the features you need to manage your subscriber lists and send emails — and nothing else. No third party integrations, image hosting, or extras that other services offer. On the other hand, autoresponders, trigger based campaigns and analytics are all available. Active Campaign is perfect for businesses that want a no-frills newsletter without all the extras.
This free plan includes 1,000 contacts and unlimited emails. They have a strong WYSIWYG editor, image hosting, HTML and plain text emails, image hosting, real time analytics, and just about every feature you could want in email marketing. All these features are free, but if want more than 1,000 subscribers you’ll need to upgrade to a paid account. Target Hero is perfect for home businesses that need or want a wide variety of features for their campaigns, but don’t have large subscriber lists. Target Hero requires SMS verification to activate an account. If you don’t text, you won’t be able to start an account.
Email marketing can be intimidating at first. What’s an autoresponder? How do I get people to sign up? How do I make a newsletter?
Don’t stress yourself. You can make test accounts on any of these services. Play around with them, make some test emails, and learn how everything works. Then pick the one you are comfortable with to use for your email marketing.
Whatever you do, sign up for at least one of these services and start building your subscription list today. Having a newsletter is one of the best things you can do for your home-based business.
Why You Need One of These Services
Why am I and everyone else saying you need to start a newsletter? Simple. Successful marketing is built on visibility and a target audience — two things newsletters give you.
Getting the Eyeballs (Visibility)
- How many people see your Facebook posts? Right now, 7% of your followers on average.
- How about Twitter? Hard to say, but definitely not all of your followers.
- Your blog? Well, Google analytics can give you a good idea, but the short answer is: it varies.
- How many people get your newsletter: nearly 100% of the people who sign up.
Your subscription list is a guaranteed audience. Everyone who signs up will receive your email, and will make an active decision to read it or delete it. Only a newsletter can do this. Good newsletters routinely get opened and read over by 25% of the people who sign up. Facebook? Twitter? Google Plus? Pinterest? None of them can offer that.
But it gets better.
An Audience Who Wants More YOU
Newsletters don’t just get you eyeballs. Your subscriber list is collection of people who want to hear what you have to say. So not only are people reading your newsletter, but your audience is already interested in what you offer. Your subscriber list is a self-selecting target audience. Audience targeting doesn’t get better than that. Which is why …
Newsletters Have the Best Conversion Rates
Hands down, the best way to make a sale is through your subscriber list. Your subscriber list is marketing gold — a self-selected target market who wants more, and invites you to market directly to them. All you have to do is give them what they want.
There you have it. Five free email marketing services, and the reasons you need to start using one today. It is never too early to start building a subscriber list.
After working as a massage therapist, flea market vendor, and customer service representative, Jessica Burde has found success as an online marketer, and self published author. Today she helps other stay-at-home moms start their dream businesses. Jessica’s Creative Home-Based Business Ideas worksheet is available as a free download.
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