It all started when singer-songwriter, Hanna Rochelle was passing the time during a recording session by scribbling song lyrics on her jeans. That moment became her lightbulb moment, when she thought, “What if I designed a whole line of clothes to celebrate the songs we all know and love?” Hanna went on to combine her two greatest passions: music and fashion.
Read on to find out how Hanna went on to launch the music and fashion brand, Lyric Culture.
Tell us a little bit about yourself and your entrepreneurial journey.
I started Lyric Culture literally on the floor of my living room with a pair of scissors, a hot glue gun and a Sharpie scribbling lyrics on my jeans. I had an idea that I was passionate about and a dream I was intent on making a reality. That was six years ago. Today I have a company that’s creating a variety of products from apparel, to scarves, bags, jewelry, and even blankets inspired by the lyrics of the most legendary artists in the world ranging from The Beatles and The Rolling Stones to Bob Marley and Bob Dylan.
We started out selling t-shirts and jeans to mom & pop boutiques, and now Lyric Culture is distributed at some of the world’s most prominent retailers like Nordstrom, Bloomingdale’s, Walmart, Claire’s, and more. We managed to survive, reinvent ourselves, and grow in a bad economy. It wasn’t always easy, but the challenges have made us much stronger. The journey has been incredibly rewarding. I would encourage all women with a dream to take a chance on bringing their vision to life.
What did you do before launching Lyric Culture?
I was a singer and songwriter and always designed my own stage clothes, which ultimately led me to the idea of generating new revenue streams for songwriters through merchandise. I also was a Senior Account Executive at Rogers & Cowan, one of the largest entertainment PR Agencies in the world and also worked in the film industry licensing properties to turn into movies. Lyric Culture is an amalgamation of my experience in music, fashion, marketing and licensing.
How many hours do you work a week?
How many hours do you work a week?I don’t really keep track. I’m always working even when I’m not working. My business is the first thing I think about when I wake up in the morning and the last thing I meditate on before I go to sleep at night. Even if I take a vacation, I’m always answering emails and taking conference calls. Having your own business is like having children. You never really get a break from it. I love what I do, and success is a byproduct of doing what you love. It never really feels like work to me. The minute I start keeping track of the hours I spend at the office is the day I decide that I’m in the wrong business.
How would you rate your success?
That’s a very difficult question. You’re better off asking some of my colleagues in the industry as I’m totally subjective. I’m very hard on myself and never really give myself much credit for my accomplishments. As a perfectionist always striving for bigger and better things, I don’t think I’ll be satisfied with a perfect score until Lyric Culture has 100% brand recognition and has made an impact on the music business and society in a major way. The ability to give back through my success is one of my most important goals.
What has been your biggest business struggle as an entrepreneur?
I often feel like David in Goliath’s world. We’re a relatively small company dealing with giants in the industry, and that comes with many challenges. But, that’s part of the American dream, and I think we’re well on our way to achieving it. I can honestly say that because of my experiences when I’m in the position of being Goliath, I will definitely be David’s friend.
What advice would you give to a new entrepreneur?
There are five very important lessons I’ve learned that I’d like to share with new entrepreneurs.
1. It doesn’t matter how small you are. If you’ve got a great idea, persistence, and tenacity, you can win.
2. Dream Big!!!! It’s as easy as dreaming small.
3. Don’t be afraid to go up against the big boys and compete. Small businesses can move quicker than corporate giants. That’s the competitive advantage you have.
4. Get your team to buy into your vision. The power of a group is stronger than the power of one.
5. There’s always opportunity in chaos. Some of the most challenging situations often bring the most amazing opportunities.
How do you manage all of your personal and business activities?
I’m fortunate that I thrive in a multi-tasking environment. The more that’s on my plate, the more effective and productive I can be. Quiet moments scare me. Life is a juggling act, and it can often be twice as demanding on women trying to balance work and family. As long as you’re having fun and have a positive attitude, you will never feel overwhelmed.
Thanks to Hanna Rochelle of Lyric Culture for sharing her story!
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Great interview! I love the motivation and the advice that was shared. I think many people just need to know how to get started and also know that it can start on the floor in your own living room.
Sometimes you just need to go for it and make the leap. I think a lot of people let fear control their lives.
Love that your tips include dreaming big. Too many people dream so small. The concept behind your business (lyrics) is fantastic and unique.
Hugs and Mocha,
Stesha
I know isn’t this such a fun and exciting business endeavor?! Her products are so fun and stylish too!
Great article and great advice!!!!! Thanks for sharing your story.
Hi Sheena – Glad you enjoyed Hanna’s interview =)