I met Karen Shopoff Rooff back in 2009 through our local business group, Biz + Balance. At the time, she was running a personal training business from home. But as her family grew, so did her interests and business offerings. See how Karen’s personal trainer business has evolved into a complete health resource for women […]
How Do I Pitch My Business to Reporters, Bloggers, and TV Producers?
PR can be a bit tricky, but if you do the research and preparation you can ‘do it yourself.’ Most mom small business owners lack a huge budget to put toward a public relations firm. However, coverage in print media, online, and on television can be invaluable to your overall business image. And, luckily for […]
Should I Spend My Advertising Dollars on a Trade Show?
Since it is summer, I’ve seen a wide variety of events and trade shows come across my radar. Some are happening this summer, but many more will be held this fall. Most notably, the ABC Kids Expo will be held October 9 – 11 in Las Vegas. This is one of the largest trade shows […]
How to Hire a Virtual Assistant for Your Business
If you’re anything like me, you launched your business with the idea that you would be able to spend more time with your family. But as time goes on and your business grows the more administrative tasks that end up on your plate. Now you have less time to focus on what’s really important – […]
From Fired to In-Demand Photographer – One Mom’s Story
Eryn Chandler is an Austin-based photographer that specializes in engagement and family photos. Find out how this mom turned her passion for photography into a thriving business, after she got fired from her day job. You started your photography business in 2011, tell us a little bit about yourself and how you got started. I’ve always […]