I met Karen Shopoff Rooff back in 2009 through our local business group, Biz + Balance. At the time, she was running a personal training business from home. But as her family grew, so did her interests and business offerings. See how Karen’s personal trainer business has evolved into a complete health resource for women […]
How Do I Pitch My Business to Reporters, Bloggers, and TV Producers?
PR can be a bit tricky, but if you do the research and preparation you can ‘do it yourself.’ Most mom small business owners lack a huge budget to put toward a public relations firm. However, coverage in print media, online, and on television can be invaluable to your overall business image. And, luckily for […]
Should I Spend My Advertising Dollars on a Trade Show?
Since it is summer, I’ve seen a wide variety of events and trade shows come across my radar. Some are happening this summer, but many more will be held this fall. Most notably, the ABC Kids Expo will be held October 9 – 11 in Las Vegas. This is one of the largest trade shows […]
How to Hire a Virtual Assistant for Your Business
If you’re anything like me, you launched your business with the idea that you would be able to spend more time with your family. But as time goes on and your business grows the more administrative tasks that end up on your plate. Now you have less time to focus on what’s really important – […]
From Fired to In-Demand Photographer – One Mom’s Story
Eryn Chandler is an Austin-based photographer that specializes in engagement and family photos. Find out how this mom turned her passion for photography into a thriving business, after she got fired from her day job. You started your photography business in 2011, tell us a little bit about yourself and how you got started. I’ve always […]
How This Pittsburgh Mom Became a Best-Selling Romance Author
Rachel Blaufeld is a bestselling author of Romantic Suspense, New Adult, Coming-of-Age Women’s Fiction & Romance, and Sports Romance. Originally a social worker, Rachel creates broken yet redeeming characters. She’s been known to turn up the angst like cranking up the heat in the dead of winter. Blaufeld is also a long-time blogger and an […]
From Diaper Cakes to Business and Life Coaching – One Mom’s Journey
LaTersa Blakely is a mom of two little darlings. She’s a woman of God who’s been in business since 2011, and she loves helping moms make money from home. Find out how this mom went from selling diaper cakes to coaching other moms in business and in life. When I met you in 2011, you […]