Looking for creative ways to use social media to promote your products? Many established brands and innovative startups have started to mix social marketing with e-commerce to improve their sales. Below we will look at several examples and how you can apply them to your own business and get your customers to do your marketing for ... Read More
Social Media
Skyrocket Your Blog’s Earnings and Traffic with These Pinterest Tips
I remember the very first time I heard of Pinterest. I was having coffee with a colleague and she couldn’t stop talking about it and the marketing power it had for small business owners and bloggers. With her enthusiasm and in-depth description of the platform, I was immediately intrigued. In fact, when I went home that morning I ... Read More
So, WHO Are You? Realizing the Importance of a Consistent Online Persona
As I type this article, the CSI TV theme song is going through my head — “Whooo are you? Ooh, Ooh, Ooh, Ooh. I really wanna know!” What Do Your Online Profiles Express? When I go online to network or to learn more about a future client, I am surprised that I often cannot answer the “who are you?” question, even though I have spent a ... Read More
Manage Social Media in 20 Minutes Per Day
Social media has become a valuable tool for businesses and entrepreneurs alike, as they promote interaction and networking on a regular basis. At the same time, they can lead to spending hours per day doing nothing but scouring the web aimlessly. If you are a busy professional, but still want to take advantage of the power of social ... Read More
3 Reasons Not to Neglect Your Social Media Outlets During the Holidays
When there are toys and stocking stuffers to purchase, family gatherings to prep for, and a house to decorate, it can be tough to keep your business at the top of your priority list during the holidays. This is especially true when your office and home are one in the same. Festive, blinking lights are an excellent distraction from a ... Read More
How to Use Twitter for Building Your Business and Blog Traffic
Recently a woman in my local blogging group asked: “Anyone know much about tweeting? Good "get started how to's??" I want to drive more traffic to my blog and Etsy store ... thanks in advance”. Because so many of you have asked similar questions about Twitter, I thought it would be a good day to discuss how to use Twitter for ... Read More
How to Create a Successful Social Media Strategy
It’s easy to become overwhelmed when you finally sit down to plot a course through the rapidly expanding world of social media. Literally, thousands of social media tools have been developed and launched in the past ten years. In his Conversation Prism, Brian Solis attempts to map out the landscape of social media as it stands ... Read More
Twitter Etiquette Tips – 10 Twitter Dos and Don’ts
With people using Twitter to promote their blogs, search for jobs, and to provide customer service, it’s no wonder that the number of individuals using Twitter each day grows exponentially. But with this said, there is a right way to tweet and a wrong way to tweet. Do it the wrong way, and it can be a PR disaster, but if you treat ... Read More