By Holly Reisem Hanna
Do you love fashion and style? Would you like to have your own fashion boutique, but don’t have the funds to invest in a brick and mortar storefront?
The direct sales industry has made it easier than ever to have your very own home-based business within the fashion industry. In my opinion, direct sales companies that sell women's clothing are some of the best business opportunities out there. Not only do most women LOVE new clothes and accessories, but it is something that every woman needs, and that is regularly replaced, and updated.
Plus, when you’re selling clothes through the direct sales model, items tend to have a higher price point, so your overall earnings are higher.
If you’ve been thinking about launching your own home-based business, and you love fashion — here are some great direct sales companies to check out.
1. Chloe + Isabel – Want a Fun and Flexible Business?
Featured in Vogue, Glamour, Lucky, InStyle, and The Wall Street Journal, Chloe + Isabel is a social selling company that sells artisan designed jewelry. Start your own business for just $175. Merchandisers can earn 25 – 40 percent commission on all items sold. Best of all there’s no team building, monthly quotas, or additional fees for your website. Chole + Isabel is currently accepting applications for their next group of Merchandisers; you can apply here.
2. W by Worth – Are You All About Luxury?
Launched in 1981, Worth is a luxury brand based out of New York that sells high-end, contemporary clothing ranging in price from $178 – $548 per piece. To find out more about becoming a Worth Sales Associate, fill out their online form or call via their toll-free number for additional information.
3. Stella & Dot – Are You All About the Accessories?
Created and designed in 2007 by mompreneur, Jessica Herrin, Stella & Dot has grown into a mega business opportunity for fashion and style lovers. First known for their jewelry, Stella & Dot now sells clothing, handbags, jewelry, accessories, and a luxury line called Covet, that includes real gold, diamonds, and pebble-grain leather. Stylists can earn 25 – 30 percent commission on sales and additional commission for building a team. Startup kits range in price from $199 – $699. Stella & Dot has an A+ rating with the Better Business Bureau.
4. cabi – Do You Have a Passion for Fashion?
cabi was created in 2002 by 12 female founders. The brand sells high-end fashion, shoes, and accessories that range in price from $39 – $249. With the cabi business model, you can earn 25 – 33 percent commission on all items you sell, plus an additional commission on team sales. The startup cost (your seasonal inventory) is $2,570 which can be sold at the end of the season for an additional profit and new inventory. According to this article by Fortune.com, cabi has an 85 percent retention rate, rather than the typical 20% in the direct selling business. cabi also gives back to the community through their heart of cabi foundation. The cabi business opportunity is available to residents of the US, the UK, and Canada.
5. Ava Rose Designs – Looking for Relaxed Style?
Ava Rose Designs sells comfortable styles for women and young girls. Style Circle Members can earn 20 percent commission on all sales, plus additional bonuses for team sales. The starter kit is $159.99 and if you'd like a website that is an extra fee of $129.99. Clothing and accessories ranges in price from $15 – $86 per piece. To remain active, Members are required to sell $400 annually which can include personal purchases too.
6. Carlisle Collection – Looking For an Upscale Fashion Line?
Founded is 1981, Carlisle Etcetera is a luxury fashion company based in New York City. Selling couture designs at ready-to-wear prices, Carlisle offers four new lines of clothing each year. I wasn't able to find any information on commission rates and startup costs, but clothing and accessories pieces sell for $85 – $500 or more.
7. Doncaster – Do You Love High-End Fashion?
The luxury brand, Doncaster is known as the first clothing company to sell their fashions via the direct sales model. While there is very little information online about this opportunity, their clothes are country club chic and have a price tag to match. Doncaster clothing comes in sizes 0 – 18, as well as petite. If you'd like additional information, click on the Explore Your Passion For Fashion link of their website.
8. Du North Designs – Do You Like Affordable Boutique-Style Clothing?
Du North Designs sells leggings, tops, dresses, and accessories for women and young girls. Du North Designs has a cash-and-carry business model that allows you control over your hours, prices, and where you sell. The company offers distributor support with a designated staff member to help consultants. This opportunity is available in the US and Canada.
9. Ellie Kai – Do You Like a Tailored Fit?
Ellie Kai sells made-to-order clothing for women and little girls. Clothing prices range from $50 – $300. There's not a lot of information about the direct sales opportunity, but the company has been in business since 2014 and has positive reviews on Glassdoor.com. To find out more, fill out their online application.
10. Essential Bodywear – Want to Accentuate Your Figure?
Essential Bodywear sells uplifting bras, panties, and shapewear. Representatives can earn up to 37 percent commission per month on sales, plus jewelry and trips for meeting certain milestones. It's not clear on their website, but it looks like there is a $99 founder's fee, plus the additional fee for your starter kit which ranges in price from $299 – $699. Essential Bodywear is a member of the DSA.
11. Etcetera – Is Chic Everyday Your Style?
Etcetera is a luxury brand and part of the Carlisle Etcetera family. Clothing prices range from $95 – $425 with a focus on the classics with an edge. I wasn't able to find any information on commissions rates or startup costs, but you can call or email them for additional information.
12. fibi & clo – Are You a Sandal Addict?
fibi & clo is a direct sales opportunity that allows users to sell their sandals with zero investment. Fashion Ambassadors earn 15 percent commission on sales, plus additional commission when they build and support a team. Ambassadors are paid once a month via PayQuicker, and when you sign up for this opportunity, you have to supply a credit card number for incidental expenses.
13. J. Hillburn – Do You Like a Sharp Dressed Man?
J. Hillburn sells custom men's clothing, such as suits, dress shirts, shoes, and ready to wear items. Stylists can earn 28 – 33 percent commission on sales. The starter kit costs $299, and clothing items range in price from $99 – $1,590 for a suit. J. Hillburn has been in business since 2007 and has been featured in Inc., Esquire, Men's Health, USA Today and more.
14. Just Jewelry – Do You Want the Complete Look?
Just Jewelry sells jewelry, handbags, watches, clothing and more! Consultants can earn 30 – 50 percent commission on sales and starter kits range in price from $99 – $399. Just Jewelry was started in 2004 by Virginia Depp and Nicole Nelson.
15. KOKOON – Looking for a Brand That's Made in the USA?
Launched by Designer Laine Sou, KOKOON offers bold prints, bright colors, and soft knits. Clothing prices range from $29 – $154. KOKOON is not a multi-level marketing business, so there is no team building involved. Stylists earn 30 percent commission on sales. You can request additional information via their website.
16. La Senorita Jolie – Is Your Look Casual and Fun?
Are you looking for a ground floor opportunity? Launched in 2013, La Senorita Jolie sells stylish and casual jewelry, accessories, and clothing ranging in price from $15 – $135. Stylists earn 25 – 35 percent commission on personal sales and more if they decide to build a team. Startup kits range in price from $199 – $1,100. La Senorita Jolie is a member of the Direct Selling Association.
17. LuLaRoe – Do You Like Colorful Leggings?
Even though LuLaRoe is extremely popular right now, they are currently being sued for poor quality leggings and questionable business practices. They also have an F rating with the Better Business Bureau. Because of these factors, I have decided to remove all of their links from this website.
18. Matilda Jane – Is Boho Chic Your Style?
Selling clothing for women and children, Matilda Jane sells their clothing line through in-home Truck Keepers. To be considered for a Trunk Keeper sales position, you must first host a trunk show to get a better feel for the company. Once you’ve completed that, step you can fill out an online application for consideration. Clothes and accessories range in price from $16 – $112 per item.
19. MK Collab – Do You Want the Full Package?
MK Collab is the sister company to Youngevity, and they sell it all, from clothes and makeup to jewelry and accessories. I wasn't able to find a lot of information about the opportunity (so, make sure to do your research) but it costs $499 for the starter kit which provides the purchase of MKCollab products, an eBoutique online business, complimentary hosting, and 30 percent off merchandise.
20. OGO New York – Do You Want to Be Part of Something Bigger?
OGO NY is a luxury women's brand that gives back to children in need through each item purchased. Clothing ranges in price from $65 – $395 and starter kits range in price from $799 – $1,499. Applications are accepted online for this opportunity.
21. Peach – Do You Like Functional Fashion?
Peach sells stylish clothes and accessories for the gym, work, and play. Earn as much as 35 percent on personal sales and additional commission on team commissions. The base kit to get started is $99, and you must request additional information via their website if you're interested in becoming a Stylist. Peach's Founder, Janet Kraus is also an instructor at the Harvard Business School where she teaches entrepreneurship.
22. Ruby Ribbon – Do You Love Clothes That Make You Feel Good?
Selling clothing options that make women feel good, Ruby Ribbon sells tees, tunics, tops, leggings, maxi-shirts, as well as shapewear. Products range in price from $39 – $69. Starter kits range in price from $199 – $649 and Independent Stylists earn up to 40 percent commission on each sale. Ruby Ribbon is a member of the DSA.
23. Avon – Love Beauty and Fashion?
While typically thought of as beauty company, Avon also sells a wide variety of jewelry and fashion items! Avon Representatives earn 40 percent on sales in your first six orders. Starter kits range in price from $25 – $100. As a leader in beauty, anti-aging skincare, and fragrances, they make it easy for you to join, sell, and succeed. Avon is a member of the DSA.
24. Agnes & Dora – Do You Love Confidence and Comfort?
Launched in 2014, Agnes & Dora focuses on fashion-forward trends that are created in the USA. Their designs and line have been compared to LuLaRoe, with leggings, tunics, and dresses. There's not a lot of information about this opportunity online, so if you're interested in learning more, you can request information on their website.
25. Buskins – Do You Love Soft, Printed Leggings?
Launched in 2014, Buskins is a company that sells printed leggings and tops for women and young girls. According to their website, they grossed 1.5 million in their first year with 7,000 affiliates. You can join the opportunity for $9.99 – $99.99 and you can become a master affiliate for an additional $14.95 a month which includes a website. Affiliates earn 25 – 30 percent commission on sales.
26. Ndulge – Do You Love Fashion in Action?
Ndulge was started by a group of sisters who are passionate about making a difference in the world. Every sale through Ndulge benefits those in need. Their Ambassadors sell ultra-soft, slimming, squat-proof, and compressed activewear in sizes 2- 20 for women and little girls. The cost to join is $98 and Ambassadors can earn 40 to 60 percent on retail sales and 5 percent on their downline.
27. P!PHANY – Do You Love Bold Prints and Bright Colors?
Formerly, Honey and Lace, P!PHANY sells women's leggings, dresses, skirts, bottoms, and tops in bright colors and bold patterns. The company was started in 2013 by Dianne Ingram. The clothing can be sold via in-home parties or on your own personal website; you can also earn additional commission by building a team. This opportunity is available both in the US and Canada. I wasn't able to find any information on startup costs, the commission rate, or structure, so if you're interested in this opportunity, you'll have to request additional information from their website.
28. Nyla and Noelle – Do You Adore Boho and Western Chic?
The direct sales company, Nyla and Noelle, sells women's leggings, wraps, dresses, jumpsuits, shirts, and jewelry in sizes S to XXXL. To get started you need to purchase a POP box which ranges in price from $1,000 – $3,000. Clothing can be sold through in-home parties, local events, and online through social media platforms. Curators must meet certain purchase amounts and monthly minimum re-order quantities for a predetermined period. This is a ground floor opportunity. For additional details on commission rates and training — you can request information from their website.
29. Nygard Style – Want Fashion That Lifts, Shapes, and Sculpts?
Started by designer, Peter Nygard, Nygard Style sells women's clothing (pants, jackets, and shirts) with patented SLIMcurve Technology, which lifts, shapes, and sculpts your figure. Starter kits range in price $157 – $487, and if you'd like a personal website to sell through, that's an additional $8.95 a month. Stylists can earn 25 – 35 percent commission on sales. This opportunity is available to US and Canadian residents. On their website under company info, they have a link to the DSA Code of Ethics Page, but, when I searched the DSA website, I wasn't able to find Nygard Style as a member.
30. Shop Stevie – Do You Love Affordable and Trendy Fashion?
Started by fashion blogger, Stevie Henderson in 2016, Shop Stevie sells affordable and trendy jeans, shirts, dresses, swimwear, shoes, and bottoms for women. Their Rep Program provides a “business-in-a-box” opportunity where individuals purchase wholesale clothing and then sell it at retail prices at pop-up shops and via their own websites which are provided by the company. Each Rep chooses the styles and prints they want to sell. For consideration, fill out their online application.
31. Abby + Anna – Do You Like Effortless Style?
Abby + Anna was started in 2016 in Grand Rapids, Michigan. They sell leggings, tunics, and dresses for women, plus sizes, and young girls. There's not a lot of information about the Style Advisor opportunity, but you can get started for as little as $9.99, and there are no monthly sales minimums. For additional information contact Abby + Anna by phone or email.
32. RaesWear – Do You Want Hands-Free Athletic Wear?
RaesWear is a new patent-pending athletic wear that is made in the US. Their leggings, shorts, skirts, and pants all contain their 360-degree storage waistband. Starter Kits range in price from $99 – $379 and Consultants earn 20 – 25 percent commission on personal sales and additional commissions for building a downline.
33. Llynda More Boots – Are You a Shoe Junkie?
Llynda More Boots sells custom boots and sandals with varying calf sizes and interchangeable heels and toppers. Consultants earn up to 40 percent commission and an additional 10 percent in BootBux which can be used for personal use or hostess rewards. Starter Kits range in price from $199 – $739.
34. modbod – Do You Want Clothes That Are Made With Soul?
modbod sells premium blend foundation pieces and limited edition fashion clothing. Stylists earn 15 – 35 percent commission on personal sales and as well as start-up bonuses and team building commissions. Starter Kits range in price from $199.99 – $499.99 and Stylists receive earnings every 24 hours via a modbod Mastercard.
35. Legging Army – Do You Adore Printed Leggings?
Legging Army is another direct sales company that sells printed leggings for women and girls. Their Startup Kits range in price from $25 – $49.99. Affiliates earn 25 percent commission on sales and additional commission for building a team. This company has a couple of complaints on the Ripoff Report, and they only have a C+ rating with the Better Business Bureau — it seems there may be some issues with the quality of their leggings. Commissions are paid via PayPal weekly.
36. My Amelia James – Do You Like Soft and Comfy Outfits?
My Amelia James sells soft, printed leggings, tees, activewear, dresses, and skirts. Structured like LuLaRoe, this is a cash and carry business. Kits range in price from $1,000 – $5,000 and from what a Consultant mentioned below, Consultants earn 50 percent of sales. My Amelia James has a three-star rating on Glassdoor.com — it's mentioned in one review that there are quality and delivery issues.
37. SQN SPORT – Do You Love Luxurious Activewear?
SQN SPORT sells luxurious women’s activewear that is made in the USA. The opportunity is free to join, but they do put a $400 hold on your credit card, in case of lost or damaged merchandise. Ambassadors earn 25 percent on sales via pop-up shops, online, and in-home gatherings, as well as well as additional commissions on referrals. Bonuses include discounted clothing and seasonal clothing allowance for Ambassadors who meet their recruiting and sales growth objectives. SQN Sport has an A+ rating with the Better Business Bureau.
38. Sseko Designs – Want to Earn Income While Making an Impact?
Sseko Designs is an ethical fashion brand that sells apparel, sandals, jewelry, handbags, and accessories that benefit women in Uganda through a work program that enables them to attend university. Sseko Designs has four different starter kits to choose from, including a $99 student starter kit for high school and college students. As a Sseko Fellow, you’ll earn up to 30 percent commission on personal and team sales, plus you get up to 50 percent off of Sseko products.
39. Elaine Turner – Do You Love Attainable Luxury?
Elaine Turner is an attainable luxury brand that sells handbags, shoes, clothing, jewelry, and accessories. Personal Stylists earn up to 25 percent commission on everything you sell, plus bonuses, incentives, and free product. You also receive a 60 percent discount on your personal wardrobe. Elaine Turner only accepts a limited number of Stylists each quarter — complete the online application for consideration.
40. Paisley Raye – Do You Want Clothes That Are Made in the US?
Paisley Raye sells dresses, tunics, skirts, and cardigans in bold prints and colors. One hundred percent of their clothing line is made in the US and they carry sizes XS – 3X. Starter kits range in price from $2,500 – $5,500. There's not a lot of information on their website about the opportunity, but you can get request additional info by filling out their request form.
41. ZYIA Active – Do You Like Premium Activewear?
ZYIA Active sells premium fitness apparel and accessories for men and women. Starter kits range in price from $450 – $780 and Representatives earn 15 to 25 percent on personal sales, plus additional commission for when you build a team. ZYIA Active also offers product discounts, incentive trips, and rewards.
Please note: While all companies listed are believed to be legit, you must do your due diligence and research the company and opportunity extensively for yourself. Many of these companies are ground floor opportunities (new) which means they don't have a proven track record yet. Be sure to weigh the pros and cons when doing your research.
Want to start your own fashion boutique, but you're low on startup funds? Here are five fashion boutiques you can start for FREE!
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This post was originally published on May 2, 2013. Content updated on November 15, 2017.
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