Holiday marketing for a small or home-based business is a bit different than marketing a larger company. Wal-Mart or Target can slap some decorations up, offer thirty percent a good chunk of their inventory, and then just push their sales as hard as they can. But a smaller business has neither the stock nor the presence to market ... Read More
Deborah Sweeney
How to Start Bringing Your Child to Work
Owning a business means you get a bit more freedom. As a mom and an entrepreneur, I’ll be the first to admit that I really love the fact I can usually take off a little early to catch my kids' soccer games or pick them up from school. But the decorum of mompreneurs is surprisingly controversial. For example, I never realized how ... Read More
How to Ramp up Your Business’s PR Efforts This Summer
Summertime is just around the corner and for many businesses; this time of the year is an easy one to feel like you can coast on by. Maybe you’ll run a sale here or there, or an extra promotion for one of the holiday weekends, but you’re likely to be more relaxed on all of your marketing initiatives all around especially the PR ... Read More
From Employee to CEO – One Attorney’s Path to Entrepreneurship
Deborah Sweeney is the CEO of MyCorporation.com which provides online legal filing services for entrepreneurs and businesses, startup bundles that include corporation and LLC formation, registered agent services, DBAs, and trademark and copyright filing services. Read on to see how this attorney turned her job into a business ... Read More
How Great Writing Helps Expand Your Brand
The Internet has revolutionized marketing forever. Ads were once expensive and had to be in your face or no one would pay attention to them. Today, you don’t have to slap potential customers over the head with pictures of your product or slogans in order to get them to recognize your brand. However, you still have to take an active ... Read More
3 Surefire Ways to Make More Money with Your Small Business
We’re a couple weeks into New Year and already I’m seeing different forms of progress on those New Year’s resolutions. Some were quickly given up on while others are off to a strong start, and then there are a few new resolutions even being thought up and made to this day (better late than never!). But something that holds true for ... Read More
How an Online Business Can Bring in New Customers in the New Year
When it comes to the success of an online business, visibility is what ultimately sets it apart from the crowd. Online competition is fierce, and there are hundreds of other Internet-based companies in your industry clawing for the same set of customers. Leading them to your business, then, becomes a game of staying at the forefront ... Read More
6 Productivity Killers to Avoid When You Work From Home
Mastering the art of working from home requires, among many things, the ability to be disciplined, self-motivated, and focused on the assignments at hand and reaching deadlines. While you may not have the extra noise of people chattering in the background that comes with working from a desk job, distractions can just as easily be ... Read More
4 Surefire Ways to Boost Sales During a Lull Season
It’s that awkward time of the year when we’re in the process of kissing summer goodbye, but we’re not so close to any upcoming holidays that we can really start decorating the office or offering up seasonal products for sale. During the summer, sales seem to remain pretty steady, depending on the industry, and usually, there isn’t ... Read More
5 Key Qualities to Look for in New Hires for Your Team
There is a quote by Larry Bossidy, the former CEO of AlliedSignal and an executive at General Electric, that I believe sums up in a nutshell what a successful hiring process is all about, “I am convinced that nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on ... Read More
Three Tips for Designing Your Own Company Logo
An entrepreneur has to be a Jack (or Jill) of all trades – along with acting as an accountant, a manager, a secretary, and a salesperson, new business owners often have to dabble in graphic design and come up with their own business logo from scratch. Most people have some idea as to what they want their logo to look like, but the ... Read More
4 Creative Ways to Show Your Employees Appreciation
With Valentine’s Day right around the corner and Employee Appreciation Day (March 1st) trailing closely behind, there’s no better time than now to put the spotlight on your work team and show them just how much you appreciate their hard work and effort when it comes to your business. Get creative when it comes to showing, as well as ... Read More
3 Reasons Not to Neglect Your Social Media Outlets During the Holidays
When there are toys and stocking stuffers to purchase, family gatherings to prep for, and a house to decorate, it can be tough to keep your business at the top of your priority list during the holidays. This is especially true when your office and home are one in the same. Festive, blinking lights are an excellent distraction from a ... Read More
Fall Business Tasks: What Business Owners Need to Do Before the Year Ends
Autumn’s arrival has signaled that the dog days of summer are officially over and it’s time to get back to the grind, whether that means syncing up to the kids’ class schedules or staying longer hours later at the office. For small business owners, it’s critical to start planning on through the end of the year and into the New Year ... Read More
How to Cruise Away from Office Worries While on Vacation
As you read this I am currently floating over the Pacific Ocean, nestled safely in one of many canopies that dot the deck of a pristine, white cruise ship. I’m also probably watching my boys hanging out with Mickey Mouse, and later I’ll likely be enjoying a nice dinner in the company of Donald Duck. (Who doesn’t love the Disney ... Read More
