Tell us a little bit about your entrepreneurial journey and where you came up with the idea for My Ugly Christmas Sweater.
I’ll give you the overview:
I have a computer science degree from 1982 and worked in Boston in the financial industry designing computer systems for a decade. When I had my two boys we moved to Vermont to raise the boys, and I left my career. I was an at-home-mom for about 15 years and did a ton of volunteering in my community and kids school. I ran a number of fundraisers that had a costume theme and have a knack for coming up with funny costume ideas. Like, I twice ran a Bridesmaid party fundraiser, where both men and women wore bridesmaid dresses. It was just amazingly fun. I ran several parties like a Flashback Party, where you had to dress in the decade that you graduated high school. For a 60’s party I ran, we made go-go booths! So the point is that I have a creative spirit. And even though I am by no means a seamstress, I can craft a mean costume.
So in 2008, after being a stay at home mom/volunteer for about 15 years, my boys were getting ready to go to college and I was looking for something to do to make money to help pay for their college. This is where my analytical background came back to help me as I researched search trends on both Google and ebay to see what people were searching for that was related to Christmas. (more…)
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